Why Should I Automatically Integrate My Website Leads?

If your business is one of many that uses WordPress to host your website, you may have lead forms for potential customers to inquire about your business and its offerings. Are you utilizing automation to integrate website leads to external systems like a CRM or email marketing app? Website leads can be automatically integrated to many applications without the need for human intervention.

Elapsed time from submission to contact is critical to your sales team’s success, so the quicker leads are put in front of sales resources, the better the chances of closing the sale. With automated integration processes in place, leads are immediately distributed to appropriate sales team members upon submission, reducing time to initial contact. No manual entry is required to move a new lead from your site or an email into your sales system.

Website Lead to External System

Why Integrate Website Leads to External Systems?

Streamlined Lead Management:

By integrating website leads into Salesforce, you can easily capture leads from your website and automatically transfer them into your Salesforce account. This streamlines your lead management process by reducing the time and effort required to manually input and manage leads.

Improved Lead Quality:

By capturing leads directly from your website and integrating them into Salesforce, you can ensure that your sales team has access to high-quality leads that are more likely to convert into customers. This can help to improve your sales conversion rates and increase your overall revenue.

Enhanced Lead Tracking and Reporting:

Integrating website leads into Salesforce can provide you with greater visibility into your lead pipeline, allowing you to track lead sources and monitor lead progress more closely. This can help you to identify trends and patterns in your lead data and make more informed business decisions.

Better Alignment Between Sales and Marketing:

By integrating website leads into Salesforce, you can create a more seamless connection between your sales and marketing teams. Marketing can capture leads on the website and pass them directly to sales, which can help to ensure that leads are followed up with in a timely manner and increase the chances of closing deals.

Increased Efficiency and Productivity:

Automating the lead capture and transfer process can help to free up your sales team’s time and allow them to focus on closing deals and generating revenue. This can increase productivity and efficiency, and ultimately lead to greater business success.

How Do I Automate My Website Leads?

Our team will work with you to automatically integrate website leads to external systems. We can export lead data to multiple applications, when required. For example, we can export data to a CRM system such as Salesforce or Dynamics 365, add a row to a Google sheet, and send a notification to a chat system such as a Slack sales channel. All these events occur with no manual intervention required. How could your organization benefit from streamlined automation? Contact us using the form below to schedule a complimentary call.

Have additional questions regarding automated integration capabilities? Contact us using the form below!

Related Posts